Choose your path.
Some of your team already works AI-first. We help the rest of the product org catch up.
WHAT CHANGES
Six areas, worked on together.
Workflows
Map and rebuild the handoffs between product, design, engineering and AI, so work moves in one loop.
Context readiness
Give AI the product knowledge it needs to be useful and safe: docs, decisions, data and permissions.
Rituals
Planning, prioritisation and reviews redesigned for a team that learns and ships every week.
Roles
Redefine product roles when building is no longer the bottleneck, then get out of the builders' way.
Metrics
Measure the change: cycle time, quality and the outcomes customers actually feel.
Leadership skills
Coach product leaders to inspect the work, model new habits and reward the change they want to see.
What you can hire us to do.
Plan it with us, or have us build it with you.
JON WOODS · FOUNDER
WHO YOU'LL WORK WITH · OPERATOR / BUILDER / AI-FIRST
Jon Woods. The experience is fintech. The thinking isn't.
Jon Woods has built and shipped financial products across every major fintech cycle — mobile banking before smartphones, P2P lending, neobanking, crypto, agentic AI. Always as the person responsible for the product.
He has led AI transformation from the inside, reshaping how product teams work at the companies he has built, and now does the same alongside clients' teams today.
20 years
Shipping regulated fintech products.
Five cycles
Mobile banking to agentic AI.
AI, both sides
In-house transformation, now with clients.
EU · US · Asia
Scale-ups and global companies.